HOMEPAGE UPDATES
LOFT
PSA: I was at LOFT for Fall/Holiday '24! Meet my homepage updates.
Discover more in the blog!
Images from loft.com
EMAILS
LOFT
What styles do you need to fall for this season? LOFT has the answer in these emails.
Leaf through the blog for more!
Images from loft.com
SOCIAL & PAID MEDIA
LOFT
Engage with your community by posting updates on the latest trends and collections. Plus, establish your brand presence across all platforms.
Swipe for more in the blog.
Images from loft.com
PRODUCT POOL IN-GRIDS
LOFT
How do you make a splash in your product pools? Dive into editorial in-grids for greater impact.
Images from loft.com
HOMEPAGE UPDATES
KARL LAGERFELD PARIS
‘Twas the season to shop! Our sleigh was full of Holiday ’23 homepage updates at KARL LAGERFELD PARIS.
Unwrap more in the blog!
Images from karllagerfeldparis.com
HOMEPAGE UPDATES
KARL LAGERFELD PARIS
Welcome a new season with fresh homepages. I ushered in Fall '23 at KARL LAGERFELD PARIS.
Get the bigger picture in the blog.
Images from karllagerfeldparis.com
EMAILS
KARL LAGERFELD PARIS
Want to know what’s trending for fall? Here is a preview of these emails.
Catch the full story in the blog.
Images from karllagerfeldparis.com
EMAILS
Wilsons Leather
Presenting a sneak peek of Wilsons Leather Fall '23 emails written by yours truly.
See more in the blog.
Images from wilsonsleather.com
EMAILS
kate spade new york
Slow your scroll! Check out my Fall '22 email drops from kate spade new york. I had the pleasure of helping out with kate spade Surprise, now branded as kate spade Outlet.
Clutch extra arm candy in the blog.
Product Copy
bloomingdale's
Via a third party, I've been freelancing at bloomingdales.com as a product copywriter. I love providing their customers with detailed information to better inform their purchases. Working in the luxury landscape has been a great experience.
Images from bloomingdales.com
SEO CONTENT HUB
WEAR TO WORK GUIDE
The Chic Executive Officer
How do you climb to the top of the corporate ladder? Macy’s Women’s Business Style Guide is sharing the 6 pieces you need to dress professionally.
Lean in for more in the blog!
Images from macys.com
SEO CONTENT HUB
SKIN CARE GUIDE
Anti-Aging Guide
How do you stay forever young? Macy’s Skin Care Guide is here to the rescue. Our anti-aging ingredient guide features all the top ingredients and their benefits. From retinol to SPF, dive into our fountain of youth.
Unmask more in the blog!
Images from macys.com
SEO CONTENT HUB
LIGHTING + DECOR GUIDE
Top 10 Wall Decor Ideas
Drawing a blank on how to fill your empty walls? Don’t drive yourself up the wall. We’ve come up with our best wall decor solutions. From mirrors to wall clocks, Macy’s has your wall decor covered.
Hang on! There's more in the blog.
Images from macys.com
SEO COPY BLOCKS
BEAUTY & WELLNESS
Top 5 Personal Care Products
Are you living your best life? It all starts with self-care. We’re recommending our top personal care products to help you crush glowing up.
Images from macys.com
SEO COPY BLOCKS
HOME SAMPLER
Looking to add some flavor to your living space? From kitchenware to furniture, here's a taste of my home copy.
Images from macys.com
SEO CONTENT HUB
MUST-HAVE SHOE GUIDE
5 Types Of Flats You Need
Flat out fashionable! Are you searching for shoes that are cute and comfortable? From ballet flats to mules, Macy’s has all the right shoes to move your look in a stylish direction.
Don't flatline...clear into the blog.
Images from macys.com
SEO CONTENT HUB
PROM GUIDE
Prom Dress Color Trends
OMG, the best night of high school is here—what color prom dress are you going to wear? From bright yellow to basic black and everything in between, Macy’s has the best hue for you.
The tiara awaits in the blog.
Images from macys.com
SEO CONTENT HUB
THE PERFECT HANDBAG GUIDE
Handbags For Every Lifestyle
Is it time to tote a new handbag? Well, of course it is! A girl can never have too many handbags. From crossbody bags to clutches, Macy’s has the hottest arm candy for your lifestyle.
Totes get more in the blog!
Images from macys.com
SEO CONTENT HUB
SWIMWEAR GUIDE
Ideal Beach Packing List
Are you taking a getaway to the beach? From beach towels to sunscreen, remember all your seashore essentials with this beach packing list. Macy’s has everything you need for an awesome beach vacay!
Take a deep dive in the blog.
Images from macys.com
Product Copy
TOMMYxGIGI
Set sail with Tommy Hilfiger and supermodel Gigi Hadid! They co-designed the TOMMYxGIGI collection. This inaugural fleet focused on nautical style. I was on board to provide the product copy.
Images from macys.com
Product Copy
Love Bravery
Lady Gaga and Sir Elton John launched this limited collection at Macy's. A portion of the proceeds was donated to their foundations. I was given the honors of writing the product copy for this great cause.
Images from macys.com